Alpha User: A person with a high Social Networking Potential (SNP). See Social Networking Potential.
API: Stands for “Application Programming Interface.” Simply put, an API is a set of data to support the building of applications. Wiki
ATVs: Average transaction values help you gauge average spend and can be influenced by a number of factors, but focusing on your range architecture as well as your cross and up sell options will be the main drivers for increasing this metric.
Bounce Rates:
Channels to Market:
Conversion Rates:
Customer Lifetime Value (LTV):
Information Black Hole - Lack of bridge or data flow between corporate systems and corporate website. (Coined by Jenna Ryan - http://www.jennaryan.net/).
E-Commerce Channel:
Inverted Pyramid Method (IPM): Recommended way of writing web copy that emphasizes getting to the point quickly, then explaining the point in the remaining paragraph. The IPM method differs from the Pyramid Method of printed copy in that there is more time for the reader to meander to the main point when they’re holding a brochure or magazine ad.
KPIs:
Social Networking Potential (SNP) - numeric coefficient, derived through algorithms to represent both the size of an individual’s social network and their ability to influence that network. See Alpha User.
UPTs: Units per transaction provide insight into how well cross and up sell choices are working as well as how well you are merchandising the site.
Unconverted Baskets:
Customer Aquisition Costs:
Lifecycle Stage:
Long Tail:
Market Segments:
Multichannel Customers:
“Pareto’ Effect”:
Product Categories:
PPC - Pay-per-click advertising with Google or Yahoo; advertisers pay each time someone clicks onto their website.
Search Engine Optimization - The process of building your website and linking it up with the rest of the web so that it achieves top rankings on Google.
