Dynamised Data Bridge^®

Bridging the Gap Between In-House Data & the Web

All middle-market corporate executives I meet have the same quandry: Lack of integration between their in-house systems and their website. This “Information Black Hole,” as I call it, keeps you from taking advantage of web efficiencies through internal process automation. Dynamised Data Bridge^® is a custom, fine-tuned solution aimed at helping middle market businesses access their in-house data online–particularly in the areas of sales, marketing, service and communications. The benefits are mind-boggling; and we’re making it easier than ever.

Applications for Dynamised Data Bridge^® Implementing a bridge of data between your corporate systems and your web site could help your company in a variety of ways, such as:

• Lead Management
• Email Newsletter Drip Campaigns
• Order Processing
• Inventory Management
• Returns, Service, Repair Processing
• Account Management
• Customer Service

Of course, you can always go on, “business as usual.” Spending thousands on marketing strategies that produce immeasurable or mediocre results. Ignore the huge sign on the wall flashing: “This could be done better…more efficiently…at a lower cost…on a broader scale.” But ignore it at your peril as new competitors enter the market and shimmy up the pole–cutting the business cycle and making customers happier with increased efficiency. Can you really afford to sit around with gapping holes in your processes when the answer is so near?

Building the Dynamised Data Bridge^® While there is no “one-size-fits-all” solution for building a bridge to connect your data online and off, there are ways to make the process easier. It all starts by answering these simple questions about each of your in-house sales, marketing, service and corporate communications processes.

1. What are we doing now?
2. How are we doing it?
3. How could the web improve the process?
4. What data is needed online to support the process?
5. Does the ends justify the means?
6. What are there legal implications to putting the data on the web?

Dynamised Data Bridge^® Considerations Once the right questions are answered about the data you want accessible online, you begin to build the bridge by finding the answers to these questions:

1. Where and how is the data organized?
2. What type of database holds the data?
3. How often does the data change?
4. What level of security is needed to manage the data?
5. What changes are needed to the data to make it fit web protocal?
6. How will the data be captured?
7. Where does the data reside?
8. Where and how will the data be stored during transmission and translation?
9. Is the data needed in real-time (queried dynamically) or will you parse it on the web?
10. Who needs access to the data?
11. Is the same data accessible to all, or are there varying levels of accessibility?

It pays to take advantage of the power of the internet by streamlining day-to-day processes, accessing real-time data worldwide, reaching a broader audience and communicating more effectively with the universe at large? Bridging the gap between your corporate data and your website gives you power–power to make faster decisions, speed-up processes and communicate on a wider scale than ever before in the history of business.

Contact Jenna Ryan today at 972-335-9922 for a free consultation review of how Dynamised Data^® can improve your sales, marketing, service and communications processes.